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Bachelor of Commerce (Marketing)
Course information for - 2024 entry
Offered at 3 locations
- Duration
- 3 years full-time or equivalent part-time
- CRICOS Code
- 108633C
- IELTS
- Overall IELTS score of 6.0 with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading
- Fees (first year)*
- $29664
- Start dates
- February 2025, July 2025, February 2026, July 2026, February 2027, July 2027
Overview
Marketers are the ultimate go-between in the business world, responsible for bringing brands and consumers together. Marketing studies can lead to working in media, publishing, PR, retail and brand management, advertising or event management.
Our Bachelor of Commerce (Marketing) has your career goals in mind. Upon graduating you'll be ready to launch straight into your career thanks to our Future Ready employability program, designed to systematically build each of the elements of your personal brand: your professional identity; experience; job-ready skills; and networks.
When you begin, our unique business foundation program, co-created with industry, assists you as you transition to university study and provides a solid foundation of business skills. From there you will focus on your specialisation in marketing.
Practical skills are important. So you’ll benefit from a range of community and industry placements during your degree. In class, you’ll take part in workshops and will learn through gamified business simulations based on real-world situations. Plus, MS EXCEL Associate and EXCEL expert certifications are wired into your studies – so you can tick Microsoft certification off your to-do list and get an edge in the job market.
In today’s world, you need professional, technical and cross-cultural skills. All our units are embedded with the United Nations sustainable goals and our intercultural communication module is designed to build cultural awareness and communication skills which are vital in the global workplace. You can further extend your intercultural experience by taking part in a Global Virtual Classroom, studying at our Rome Campus or participating in an international study tour.
Professional experience
You’ll gain up to 175 hours of workplace and community experience before you even graduate.
Work placement
As part of our Work Integrated Learning program you’ll gain 105 hours of industry placement in your area of specialisation. We have embedded employability into your degree with our Future Ready program where we build on your professional skills each year, supporting you every step of the way. These placements will give you the confidence, knowledge and skills to prepare for your future profession. You’ll learn to apply what you learn in the classroom to real life scenarios.
Community engagement
As part of your degree you’ll have the opportunity to work with not-for-profit organisations with 35 to 70 hours of community engagement experience. You’ll foster knowledge and understanding and its application within communities experiencing marginalisation and disadvantage while applying ethical personal and professional skills developed during your studies at ACU.
Accreditation
Our Bachelor of Commerce (Marketing) is currently in the process of application for accreditation with the Australian Marketing Institute (AMI)
Careers
Graduates of the Bachelor of Commerce (Marketing) can enter the marketing profession in a range of careers including
marketing manager
advertising executive
social media manager
entrepreneur
sales executive
brand or product manager
business analyst
PR officer
Industry partnerships
We enjoy deep industry connections with many well-known organisations across Australia. Our relationships with these organisations includes internships, guest lectures, international study tours and collaborations with industry, community and government departments to undertake consulting and research projects with industry partners.
Here are just a few of our host partners for business:
- Cisco Mentor Me program
- Capgemini
- Practera
- Victorian Chamber of Commerce and Industry
- Ozcare
- Impact for Women
- Brisbane Paralympic Football Program
- Premium Foods Australia
Course details
Course structure
To complete the course students must complete 240 credit points.
Course map
Graduate statement
AQF framework
Overseas study available
We offer two business units at our Rome Campus in the winter semester break: BUSN304 and BIPX202. The dates for these units are to be confirmed.
Entry requirements
View transparency admission information
International applicants
If you’re an international applicant you’ll need the equivalent of an Australian Year 12 Certificate.
Find the equivalent qualification for your country
You’ll also need to comply with the Admission to Coursework Programs Policy, including the English Language Proficiency requirements of an overall academic IELTS score of 6.0 (with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading)..
If you’re an international student completing one of the following qualifications, you will need to apply for admission through your local Tertiary Admission Centre (TAC) and be assessed on your performance in these studies (i.e. your ATAR or equivalent):
an Australian Year 12 qualification (either outside or in Australia)
an International Baccalaureate (IB) Diploma
a New Zealand National Certificate of Educational Achievement (NCEA) Level 3.
English language requirements
An overall academic IELTS score of 6.0 (with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading).
Adjustment factors
If you’re currently completing Year 12 you may be eligible for adjustment factors that can boost your rank and help you get into your desired course.
Adjustment factors may be applied to your TAC application if you study particular subjects, attend schools geographically close to our campuses or in certain regional areas, apply as an elite athlete or performer or meet certain other criteria.
Inherent requirement
There are essential components of a course or unit that demonstrate the capabilities, knowledge and skills to achieve the core learning outcomes of that course or unit. You will need to be able to meet these inherent requirements to complete your course.
Learn more about inherent requirements for your course and how they affect you
Pathways
Pathways into course for international applicants
If you don’t currently meet the direct entry requirements for admission to your chosen program, don’t worry. Our range of pathway programs can help you build the language proficiency, academic skills and confidence you need to succeed.
Find out more about English language programs
Further study
The Bachelor of Commerce (Marketing) can lead to further post graduate studies in business such as the Master of Business Administration (MBA).
Fees
Course costs
- Unit fee: $3708
- Average first year fee: $29664
- Estimate total cost: $88992
Course costs cover course fees only.
Additional costs
Students should expect to pay for additional materials including but not limited to textbooks and course specific software as required to fully participate in the degree. The cost of international travel for international study experiences is not included in the fees.
Payment options
You should be able to concentrate on getting good marks instead of worrying about how you’ll pay your fees. We have a number of options that can help you ease the financial burden, including government assistance, scholarships and income support.
Scholarships
You could be eligible for one of the hundreds of scholarships we award each year to help students from across the university with the cost of studying, accommodation or overseas study opportunities. Some of our scholarships are awarded on the basis of merit, but these aren’t just for the academically gifted; ACU also recognises excellence in community engagement and leadership. We also offer a range of scholarships for those who may be struggling financially or who have faced other barriers to accessing education.
How to apply
International applicants
Direct application
Apply nowInternational applicants can apply through direct application. International students undertaking an Australian Year 12 qualification should apply through the relevant tertiary admissions centre.
Staff Profile
Dr Samantha Murdy
Senior Lecturer, Peter Faber Business School
Dr Samantha Murdy is an academic in Marketing with over 15 years of teaching, research, and consulting experience. Before joining ACU, she worked in the Queensland University of Technology and the University of Strathclyde. She holds a PhD and a Bachelor (Honours) degree in Marketing. She also holds a PG Cert in Higher Education Teaching and is a member of the Higher Education Academy. Samantha has a keen research interest in conservation, sustainability, and community in relation to marketing in a tourism context.
Samantha has held many key strategic roles throughout her career including Undergraduate Director, Postgraduate Director of a suite of Marketing programs, and Deputy Director of Teaching and Learning. Samantha has taught and developed a variety of classes at UG, PG, and PhD levels. She has previously been nominated for teaching awards. Samantha served on the Faculty Academic Committee at the Strathclyde Business School
Associate Professor Syed Fazal-e-Hasan
Associate Professor, Peter Faber Business School
Associate Professor Fazal-e-Hasan has over ten years undergraduate and postgraduate teaching experience in Australia and overseas. Before joining the Australian Catholic University, Syed worked as a Senior Lecturer, Lecturer and Postdoctoral Research Fellow in Marketing at University of New England, University of Tasmania and Queensland University of Technology (QUT) respectively. Before this, he also worked as a Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT. Syed has completed many research and entrepreneurial projects using advanced statistical and project management techniques. Projects contributed to include Devonport Digitalisation, Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects. With a research interest focused on consumer choices and responses, Syed's research has been published in the Journal of Business Research, Journal of Marketing Management, Journal of Services Marketing, and Journal of Retail and Consumer Services.
Testimonial
“ACU allowed me to study and gain professional experience at the same time, which was one of the first – and probably the best – reasons why I chose to study here. I’m now in my final year of study and balancing working in the marketing industry with attending classes, completing my assignments and developing as much marketing knowledge and job-ready skills as my marketing degree can offer.”