Launch Plus Incubator Program: Idea generation and validation - North Sydney

What to expect

This workshop covers the discovery phase: the time before any product or service is built. In this session you will examine the growth model, concentrating on the discovery section. This section focuses on collecting evidence for product specification, development, future marketing and sales. You will learn about the Value Proposition Canvas™ and establish a number of hypotheses.

By the workshop’s conclusion, you will:

• understand the steps of taking a nebulous idea to a business proposition
• know the four parts of an interview
• understand the importance of open questions and asking about the past
• have a range of sources for interviewees
• know how to assimilate the results building a validated product specification.

Attendees will be awarded a digital Certificate of Attendance.