BUSN609 - Business Communication for the 21st Century

Year

Credit points

Campus offering

Prerequisites

Teaching organisation

Unit rationale, description and aim

Communication skills are essential to a business career. From writing an email to developing a persuasive presentation, communication skills are needed to successfully share and present information to a wide range of audiences. The skills learned in this unit will develop students' practical communications skills so that they can communicate effectively in both university and professional contexts, considering global and cultural variation in communication. Starting by reviewing communications knowledge, this unit will introduce students to clear writing, persuasive positioning, effective presentation and how to apply these skills in an ethical manner, considering the diversity and dignity of human beings. This online unit aims to develop the fundamental business communication skills to succeed in a contemporary workplace.

Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

On successful completion of this unit, students should be able to:

LO1 - Critically analyse the use of communication to build relationships that are respectful of communication ethics and human dignity (GA1, GA5)

LO2 - Evaluate and compose appropriate verbal and non-verbal communications to inform, engage, persuade an academic and business audience (GA5, GA9)

LO3 - Prepare, synthesise and reflect on critical and constructive feedback processes, showing appropriate interpersonal communication skills, taking into account global and cultural diversity (GA4, GA5) 

LO4 - Assess the value of sources for business and academic contexts and acknowledge and synthesise information effectively using relevant technologies (GA5, GA8)

Graduate attributes

GA1 - demonstrate respect for the dignity of each individual and for human diversity 

GA4 - think critically and reflectively 

GA5 - demonstrate values, knowledge, skills and attitudes appropriate to the discipline and/or profession 

GA8 - locate, organise, analyse, synthesise and evaluate information 

GA9 - demonstrate effective communication in oral and written English language and visual media 

Content

Topics will include: 

• Communication basics review 
• Research and positioning your sources 
• Academic writing genres 
• Business writing genres 
• Business communication in a digital era 
• Persuasion in communication
• Spoken presentation skills – verbal and non-verbal 
• Visual communication
• Interpersonal communication
• Communication ethics and honesty in communicating to diverse audiences

Learning and teaching strategy and rationale

This unit is offered in different modes. These are: “Attendance” mode, “Blended” mode and “Online” mode. This unit is offered in three modes to cater to the learning needs and preferences of a range of participants and maximise effective participation for isolated and/or marginalised groups.

Attendance Mode

In a weekly attendance mode, students will require face-to-face attendance in specific physical location/s. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops. Most students report that they spend an average of one hour preparing before the workshop and one or more hours after the workshop practicing and revising what was covered. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for students to prepare and revise.

Blended Mode

In a blended mode, students will require face-to-face attendance in blocks of time determined by the School. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for students to prepare and revise.

Online Mode

This unit uses an active learning approach to support students in the exploration of the essential knowledge associated with business communication. Students can explore the essential knowledge underpinning organisations and develop knowledge in a series of online interactive workshops and modules. Students are given the opportunity to attend facilitated synchronous online seminar classes with other students and participate in the construction and synthesis of knowledge, while developing their knowledge of organisational and human resource management. Students are required to participate in a series of online interactive workshops which include activities, knowledge checks, discussion and interactive sessions. This approach allows flexibility for students and facilitates learning and participation for students with a preference for virtual learning.

Assessment strategy and rationale

Assessment is an integral part of the learning process. The assessment in this unit is aimed at measuring and developing student achievement of both the learning outcomes and graduate attributes noted above. In this unit there are three summative (assessable) items for a student to assess their progress against the learning objectives. There will also be multiple forms of non-assessable items for students to measure their own progress.  

In order to pass this unit, students are required to achieve an overall mark of at least 50% and must make an attempt at all three assessment items. 

Overview of assessments

Representative texts and references

Australian Government 2020, Style Manual: The standard for Australian Government writing and editing, <https://www.stylemanual.gov.au/>.

Australian Journal of Communication, Australia and New Zealand Communication Association, (Journal), <https://www-proquest-com.ezproxy1.acu.edu.au/publication/105787?OpenUrlRefId=info:xri/sid:primo&accountid=8194>.

Bovee, CL & Thrill, JV 2020, Business Communication Today, 14th edn, Pearson, USA.

Communication Research, Sage Publications, (Journal), <https://journals-sagepub-com.ezproxy1.acu.edu.au/loi/crx>.

Communication Theory, Oxford University Press, (Journal), <https://academic-oup-com.ezproxy1.acu.edu.au/ct>.

Dwyer, J 2019, Communication for Business and the Professions: Strategies and Skills, 7th edn, Pearson, Australia.