Year
2021Credit points
10Campus offering
No unit offerings are currently available for this unit.Prerequisites
NilTeaching organisation
Seminars and workshops
Unit rationale, description and aim
Media plays a central role in our lives and content delivered via a screen is increasingly the main platform of delivery. Media produced for the screen is powerful and ubiquitous particularly evidenced with the growth of social media and smart phone technology and plays a significant role in developing community attitudes and opinions. In order to make a contribution to this process, Media students need to understand the production processes involved with producing video in order to successfully communicate their ideas. Such knowledge will enable them to be producers of media and not merely consumers. This necessitates an attainment of the skills necessary to create their stories and enable them to help enriching society through this means of communicating. Such skills will have wide application in a range of industries.
This unit will introduce students to a range of video production techniques and their associated specialised skills. Students will learn the basic technical and aesthetic skills to create and produce a short digital screen production. suitable for a range of video platforms.
MEDA100 will provide students with the skills necessary to become producers of video content suitable for a range of work-related environments and video platforms.
Learning outcomes
To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.
Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.
Explore the graduate capabilities.
On successful completion of this unit, students should be able to:
LO1- Acquire competence with the components and capabilities of basic digital video cameras (GA5, GA9, GA10)
LO2 - Articulate a basic understanding of an example of video editing software (GA5, GA7, GA8, GA9, GA10)
LO3 - Apply the skills developed to produce short video productions (GA4, GA5, GA7, GA8, GA9, GA10)
Graduate attributes
GA4 - think critically and reflectively
GA5 - demonstrate values, knowledge, skills and attitudes appropriate to the discipline and/or profession
GA7 - work both autonomously and collaboratively
GA8 - locate, organise, analyse, synthesise and evaluate information
GA9 - demonstrate effective communication in oral and written English language and visual media
GA10 - utilise information and communication and other relevant technologies effectively.
Content
Topics will include:
An introduction to basic skills in video production leading to an understanding of a range of media production processes and practices. Video production processes will be examined and practiced at an introductory level. Students will be introduced to a range of applications for the video medium and will learn to apply the techniques to completed production.
Learning and teaching strategy and rationale
In MEDA100 students will be asked to demonstrate their engagement with video software and hardware, technology and cultural forms, at an introductory level. Assessments have been designed to facilitate students in demonstrating and applying their skills to recognised industry style outputs for video production which will enable them to be more work-ready.
Assessment strategy and rationale
A range of assessment procedures will be used that combine to meet the learning outcomes and graduate attributes of the unit, consistent with University assessment requirements. Such procedures may include the demonstration of applied knowledge of camera operation and editing skills, scriptwriting or storyboarding and video production.
Overview of assessments
| Brief Description of Kind and Purpose of Assessment Tasks | Weighting | Learning Outcomes | Graduate Attributes |
|---|---|---|---|
Camera operation folios Requires students to acquire and apply the skills learned in camera and lighting and audio recording. | 30% | LO1 | GA5, GA9, GA10 |
Editing exercise Requires students to articulate the skills learned in using editing software and demonstrate an understanding of editing principles. | 20% | LO1, LO2 | GA5, GA7, GA8, GA9, GA10 |
Production Requires students to apply all their skills and research to a finished authentic outcome | 50% | LO1, LO2, LO3 | GA4, GA5, GA7, GA8, GA9, GA10 |
Representative texts and references
Kindem, G & Musburger, R 2015 Introduction to Media Production: The Path to Digital Media Production, 5th edn, Focal Press Burlington.
Lubin, T 2010, Getting Great Sounds: The Microphone Book, Thomson Course Technology, New York.
Mirzoeff, N 2009, An Introduction to Visual Culture, Routledge, London.
Millerson, G & Owens, J 2012,Video Production Handbook, 15th edn, Focal Press, London.
Mollison, M 2010, Producing Videos: A Complete Guide, 3rd edn, Allen & Unwin, Sydney.
Rose, J 2015, Producing Great Sound for Film and Video, 4th edn, Focal Press, Burlington.
Zettl, H 2015, Video Production Handbook, 12th edn, CENGAGE, Stamford.