MEDA302 - Digital Media Lab

Year

Credit points

Campus offering

Prerequisites

MEDA100 Making Digital Movies and MEDA201 Online Video Production

Unit rationale, description and aim

This unit aims to bring together the theory and practice of creating content for media platforms, and to provide students with experience of planning and implementing a media project from concept to publication. Students will work together to create on online interface that will feature a range of media projects produced by students across the degree.

Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

On successful completion of this unit, students should be able to:

LO1 - Synthesise and apply what they have learnt through the course to plan and produce a media project in keeping with industry practice (GA4, GA5, GA6, GA7, GA8, GA9, GA10)

LO2 - Research and evaluate existing online media spaces (GA4, GA6, GA7, GA8, GA9, GA10)

LO3 - Synthesis and apply what they have learnt through the course to design and produce a website suitable for wide audience usage (GA4, GA5, GA6, GA7, GA8, GA9, GA10)

LO4 - Work as an industry standard production team (GA1, GA4, GA5, GA6, GA7, GA8, GA9, GA10)

Graduate attributes

GA1 - demonstrate respect for the dignity of each individual and for human diversity

GA4 - think critically and reflectively 

GA5 - demonstrate values, knowledge, skills and attitudes appropriate to the discipline and/or profession 

GA6 - solve problems in a variety of settings taking local and international perspectives into account

GA7 - work both autonomously and collaboratively 

GA8 - locate, organise, analyse, synthesise and evaluate information 

GA9 - demonstrate effective communication in oral and written English language and visual media 

GA10 - utilise information and communication and other relevant technologies effectively.

Content

Students will research and evaluate a range of online media sites. They will design and work collaboratively to design an online presence for media sharing. Students will produce a range of media projects for inclusion on the site and will learn strategies to select submissions from other sources. They will work collaboratively to ensure the ongoing success of the site.

Assessment strategy and rationale

In MEDA302, students will demonstrate their ability to produce and broadcast online a range of digital media production types including video, radio, audio and written pieces, all to an advanced level. A range of assessment procedures will be used that combine to meet the learning outcomes and graduate attributes of the unit, consistent with University assessment requirements. Such procedures may include:

• Tutorial assignments/presentation LO2
• Major production of video, radio, audio LO1, LO4, LO5
• Design of website platform LO2, LO3, LO4
• Production of Social Media Marketing products LO1, LO2, LO4 

Representative texts and references

Bowe, H, Martin, K & Manns, H 2014, Communication across cultures: mutual understanding in a global world, 2nd            edn, Cambridge University Press, Port Melbourne.

Compesi, R & Gomez, J 2005, Introduction to Video Production: Studio, Field, and Beyond, Pearson.

Dainton, M & Zelley, E 2015, Applying Communication Theory for Professional Life: A Practical Introduction, 3rd    edn, SAGE, Thousand Oaks.

Grove, E 2014, Raindance Producers' Lab Lo-To-No Budget Filmmaking, 7th edn, Focal Press, Burlington.

Euson, B 2013, Communicating in the 21st Century, 3rd edn, John Wiley & Sons, Australia.

Owens, J & Millerson, G 2012, Television Production, 15th edn, Focal Press, Burlington.

McHale, J 2004, Communicating for Change: Strategies of Social and Political Advocates, Rowman & Littlefield            Publishers, Inc., Oxford.

Mollison, M 2010, Producing Videos: A Complete Guide, 3rd edn, Allen & Unwin, Sydney.

Wood, J 2014, Communication Mosaics: An Introduction to the Field of Communication, 7th edn, Wadsworth Publishing, Boston.