Unit rationale, description and aim
This unit aims to expose students to the diverse business practices in international business and to allow them to gain an appreciation of cultural diversity and business behaviour. It does so through an intensive engagement with enterprises located in zones within countries that are of contemporary interest, perhaps because they are important trade partners of Australia, contain organisations with characteristics sympathetic to the ACU mission or have responded innovatively to competitive dynamics. Using a series of case studies, inquiry will be made into the functional aspects of international business operations such as international financing, marketing, and human resource management.
2025
10