Unit rationale, description and aim
Writing with flair is an important workplace skill. In order to operate in the contemporary workplace, practitioners must be able to conceptualise, research and produce long-form and short-form content. Writing for the public remains central to a range of industries across print and other media. This unit examines a range of written discourses that are employed by the professional writers to inform, persuade, and influence communities. Students will learn how to source and evaluate material and will develop clear and coherent writing styles for a variety of publication contexts.
The aim of this unit is to enhance students’ skills in understanding, critiquing, and creating written work across media formats. Students will also research and compose examples of written genres across a broad range of public communication contexts, for example, news, current affairs or entertainment features, media releases, public speeches, online writing or blogs.
Learning outcomes
To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.
Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.
Explore the graduate capabilities.
Critique writing designed for different audiences ...
Learning Outcome 01
Gather information from a variety of sources and a...
Learning Outcome 02
Apply knowledge of industry expectations to commun...
Learning Outcome 03
Construct logical and well-ordered examples of wri...
Learning Outcome 04
Content
Topics may include:
Types of Writing genres
- An investigation of the formats and techniques used in writing for news, current affairs, media releases, and online writing genres: information and entertainment features.
- Creative and feature writing.
- Policy Writing.
- Grant Writing.
- Writing with respect for Indigenous knowings. Ethical considerations relating to writing about Aboriginal and Torres Strait Islander peoples
- How does writing change when it is accompanied by images, videos, animation or graphs?
Researching
- Appropriate research techniques.
- Evaluating and using sources, from one-on-one interviews to social media.
- Professional, ethical, and legal considerations regarding interviewing, researching, and publishing.
Writing for publication
- Turning complex content into easily digestible forms. Being able to translate jargon-filled reports into accessible information sheets or news items is important.
- Writing for ‘Behaviour Change’. Being able to write succinctly and persuasively to promote changed behaviour within a community is important.
- Speech writing.
- Sponsored articles: writing light features that are a form of advertising.
Assessment strategy and rationale
The practical assessment tasks in this unit allow students to enhance their writing skills across a range of discourses. Students will be guided as they develop the skills necessary to conceive, develop, write, and produce content for a public audience. The classes within this unit will be usefully employed to provide scaffolded learning with opportunities for students to practice their skills and receive feedback.
The Media Analysis Task allows students to reflect on and develop the knowledge required of media professionals. Being able to analyse existing forms of media is an important first step in understanding how writing across various types of media works. The Professional Writing Task offers an opportunity for students to experiment with writing in two different modes of written communication. The Portfolio Task gives students the opportunity to research a topic and apply knowledge and skills in the context of an over-arching public campaign. This exercise will see students apply their knowledge of industry expectations and practices to conduct themselves in an ethical manner and to deliver a range of professional writing pieces which showcase their understanding of different ways of writing for different communication platforms.
All the tasks within this unit allow students to apply the skills of media professionals and ensure that students experience a representative sample of methods of writing for the public.
Overview of assessments
Assessment 1: Media Analysis Students will exam...
Assessment 1: Media Analysis
Students will examine writing in the media and demonstrate a strong critical understanding of writing for public audiences across a range of industries.
20%
Assessment 2: Professional Writing Task Student...
Assessment 2: Professional Writing Task
Students will research and then create professional writing outputs that meet industry standards for the genre.
40%
Assessment 3: Portfolio Students will create a ...
Assessment 3: Portfolio
Students will create a portfolio of written tasks for specific public purposes. This assessment requires students to apply knowledge and skills in a range of formats to demonstrate knowledge of the persuasive power of excellent and focussed writing.
40%
Learning and teaching strategy and rationale
This unit engages students in active learning activities, such as reading, writing, discussion and problem-solving to promote analysis, synthesis and evaluation of class content. The unit features a practice-led exploration of a range of written discourses that are employed by the media professions. In an active learning environment, students will have the opportunity to engage with published texts in a variety of genres and then engage in writing activities which experiment with these. Assessment tasks will allow students to apply these skills to a range of professional contexts. Students will explore real world issues and challenges and develop strategies for problem-solving and decision making in authentic contexts.