Unit rationale, description and aim
Within society, high performance sport can be viewed through both economic and social lenses. The dominance of the economic lens means that, in many cases, the business model developed by high performance sport organisations will determine the engagement approach adopted and the value provided to stakeholders.
This unit aims to develop in students an understanding of business model structures, strategies and activity systems that operate in, and are relevant to, the high performance sport industry, as well as the contribution that the industry can make from a social and community perspective.
Campus offering
No unit offerings are currently available for this unit.Learning outcomes
To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.
Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.
Explore the graduate capabilities.
Summarise knowledge of governance structures and s...
Learning Outcome 01
Evaluate the role of communications, media and cor...
Learning Outcome 02
Appraise business models in the context of the hig...
Learning Outcome 03
Design planning and decision making strategies in ...
Learning Outcome 04
Content
Topics will include:
- The position of sport in society
- Governance structures and operations
- The value proposition for corporates and consumers
- The industry of sport and Porter’s 5 Forces
- Strategy, planning, insights and innovation
- Strategic human resource management
- The sport organisation value chain
- Communications & Media: awareness and attitude drives your brand
- Community Engagement: growing your sport and making a difference
- Technology, information and data analytics – the impact on decision making
- Corporate Social Responsibility
- Stakeholder engagement
Assessment strategy and rationale
In order to best enable students to achieve unit learning outcomes and develop graduate attributes, standards-based assessment is utilised, consistent with University assessment requirements. A range of assessment strategies have been purposefully designed for the assessment of learning outcomes reflecting the principles of authentic assessment design and include:
- Assessment Task 1: a quiz, to assess knowledge and understanding of the unit;
- Assessment Task 2: a written task, to assess understanding and application of the unit content and communication of argument; and
- Assessment Task 3: a case study, to assess critical thinking, and application of unit learnings.
Students must achieve a cumulative grade of at least 50% across all assessments.
Overview of assessments
Assessment Task 1 Quiz: Enables students to demo...
Assessment Task 1
Quiz:
Enables students to demonstrate their knowledge and understanding of unit content.
40%
Assessment Task 2 Written task: Enables students...
Assessment Task 2
Written task:
Enables students to demonstrate knowledge and application of learnings through interpretation and evaluation of unit content and related resources in industry-relevant contexts.
30%
Assessment Task 3 Case Study: Enables students t...
Assessment Task 3
Case Study:
Enables students to apply unit learnings in an industry-relevant context.
30%
Learning and teaching strategy and rationale
ACU Online
This unit uses an active learning approach to support students in the exploration of knowledge essential to the discipline. Students are provided with choice and variety in how they learn. Students are encouraged to contribute to asynchronous weekly discussions. Active learning opportunities provide students with opportunities to practice and apply their learning in situations similar to their future professions. Activities encourage students to bring their own examples to demonstrate understanding, application and engage constructively with their peers. Students receive regular and timely feedback on their learning, which includes information on their progress.