Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

Content

Topics will include:

·       impact of the macro environment (PESTEL factors) on planning and operations

·       impact of the micro-environment (market/industry factors) on planning and operations

·       useful international data sources, frameworks (INCOTERMS) and market research

·       market analysis and market selection

·       specific factors for consideration include labour force working conditions and environmental issues

·       market entry (and market exit) strategies

·       organisational structures for international marketing

·       designing and implementing marketing mix strategies

·       Teamwork and collaboration in international marketing teams and managing tasks autonomously

·      future trends in international marketing.

Learning and teaching strategy and rationale

This unit takes an active learning approach to introduce and guide students to understand international marketing strategies utilised by organisations when entering foreign markets. The student is able to explore the knowledge base underpinning international marketing factors and strategies in a series of workshops. These workshops are designed to support students to actively participate in the development of their knowledge, both individually and in groups. By participating in these workshops, students will develop an understanding of international marketing environmental factors and international marketing strategic decision making. Activities include discussions of case studies and examples, while the practical workshops will help students develop critical, reflective, analytical and practical skills necessary to successfully complete the assessments and to become better decision-makers in the workplace.

Mode of delivery: This unit is offered in different modes to cater to the learning needs and preferences of a range of participants and maximise effective participation for isolated and/or marginalised groups.

Attendance Mode

In a weekly attendance mode, students will require face-to-face attendance in specific physical location/s. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops, most students report that they spend an average of one hour preparing before the workshop and one or more hours after the workshop practicing and revising what was covered. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for you to prepare and revise.

Multi-Mode

In a multi-mode, students will require intermittent face-to-face attendance determined by the School. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for you to prepare and revise.

Online Mode

In an online mode, students are given the opportunity to attend facilitated synchronous online seminar classes with other students and participate in the construction and synthesis of knowledge, while developing their knowledge. Students are required to participate in a series of online interactive workshops which include activities, knowledge checks, discussion and interactive sessions. This approach allows flexibility for students and facilitates learning and participation for students with a preference for virtual learning.

ACU Online

This unit uses an active learning approach to support students in the exploration of knowledge essential to the discipline. Students are provided with choice and variety in how they learn. Students are encouraged to contribute to asynchronous weekly discussions. Active learning opportunities provide students with opportunities to practice and apply their learning in situations similar to their future professions. Activities encourage students to bring their own examples to demonstrate understanding, application and engage constructively with their peers. Students receive regular and timely feedback on their learning, which includes information on their progress.